SEO keywords play a pivotal role in promoting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In internet marketing, a keyword is a particular term or expression that individuals input into web browsers when they are trying to find a certain service, product or information. Search engine optimization (SEO) heavily relies on the use of these keywords for website ranking.

The power behind SEO keywords lies in their ability to connect what users are searching for to the content that your website offers. Strategically using these keywords will help pull in the right audience and improve the likelihood of turnover.

Having established the explanation of an SEO keyword, let's look at how to use keywords efficiently. Improving the use of keywords calls for a balance. You'll want to include relevant keywords to get the attention of search engines but without overloading your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your more info content more likely to be relevant to the searcher's query. Consider also using keywords in the meta description and headings of your website, as these are areas where search engines tend to look.

Furthermore, it's crucial to choose keywords that align with your audience. This means understanding their lingo, their search behaviors and their wants.

In summary, a well-chosen SEO keyword can serve as a link between a prospective client's search and your website. It's a vital tool to succeed in the cut-throat world of digital marketing. However, its full potential can only be unlocked when used correctly.